The new social media platform, LekeeLekee, developed by the founders of ARISE Broadcast and THISDAY Media Group, has been launched in Nigeria.
The platform is live on the App Store, Google Play, and as a Web App. It offers low-data feeds, video, messaging with voice notes, community groups, and built-in moderation.
“For too long, global platforms have been built far from our realities. LekeeLekee is our answer, a platform that is fast, fair, and open, one that amplifies voices rather than extracting them,” a notice by This Day said on Sunday.
LekeeLekee comes with a monetization model that would allow creators and businesses to earn directly from their work.
The approach is intended to address challenges faced by African creators who have struggled with restrictive payout systems on foreign-owned platforms.
“…LekeeLekee is positioned as more than just another social platform. It is the culmination of over five decades of lived experience across the shifting landscapes of journalism, technology and global communication—from the era of weekly news magazines in the 1970s to today’s fast-paced, AI-driven digital world.
